Once you have an idea for a web site the next step (although not obvious to most
perople) is helping visitors and customers to find your site by using known SEO
techniques. Before you even register a domain name and built your web site you
should be thinking about how people are going to find it and what you can do to
help them find it.
Your choices are either:
1) be randomly found by web surfers and search engine spiders
or
2) actively market your site by making use of SEO techniques.
As you can guess web sites which are actively marketed get in the search engines
in a much shorter time and ultimately get a lot more traffic.
A note before moving on: It is important that everyone involved in a companies
web site understand a little about SEO. The web designer needs to know how the
code they write effects search engine rankings. The marketing team needs to know
how the visible text they write effects search engine rankings. Finally, company
owners and managers need to know that it is important to encourage web designers
and marketers to design, optimize and promote web sites. A combined effort will
make the process of SEO smoother and will pay off with more traffic and
increased profits.
There is a lot of information available regarding search engine optimization and
we at Domain.com would like to help you to get started by outlining the
terminology, programs, tools, theories that both online marketers and the SEO
industry use to sucessfully promote web sites.
Get Started Here
Search engine optimization is an ever changing field. Search engines such as
Google and Inktomi continually change the criteria they use to determine where a
web site ranks in search results. They do this in an attempt to make the results
that users receive when conducting a search more accurate.
We have compiled information including search engine lists, how to register at
search engines , directories , Pay Per Click engines (PPC) , and Pay For
Inclusion programs (PFI) .
Patience is a virtue - To submit a site to search engines is process which
requires some patience. Free (a.k.a., "Organic") search engine submission can
take several months from the time of submittal until a spider visits your web
site.
Immediate Gratification - PPC and PPI engines and directories will allow you to
pay for almost instant inclusion (i.e., upon their editorial approval).
